Business Data Management Diploma
Data is available everywhere. In fact, rapidly evolving technologies made data more available than
business professionals’ ability to use it.
In the old days, the problem was the scarcity of data. Now, the real problem is how to make use of the
huge amount of available data. This diploma introduces a complete integrated framework to guide
business professionals through the quest of solving real business problem by mining the data for the
answers and directions. Plans and initiatives have to be built on solid evidences extracted from the
This diploma offers the answers to the following questions
1- How to properly organize, clean and store the data so that it will be ready to extract meaningful
2- What are the tools, software, instructions that are needed to work with the data?
3- How to extract brief descriptive information to summarize huge amount of data and use this
information as business metrics or indicators?
4- Can we get more information from the data than what we think about? Is there hidden trends
or indicators within the data? If so, what are they? How to extract them? How to ask about
things that we even don’t know they exist in the data?
5- How to take business decisions that are driven by data evidences? How to test assumptions
about markets? Business performance? Or any other business indicators? What is the
confidence level of the answers we get?
6- Is it possible to perform data driven customer segmentation? Rather than the classic intuition-
7- How to conduct highly reliable, solid business research (market research, competition research,
new product launching, …etc.)?
The diploma is composed of three levels based on the business needs of each organization. The first
level is mandatory for all organizations that seek making sensible information. Second and third levels
are optional based on the specific goals that an organization may have in mind.