Data Analysis Diploma | shift-performance

Business Data Management Diploma

Data is available everywhere. In fact, rapidly evolving technologies made data more available than
business professionals’ ability to use it.
In the old days, the problem was the scarcity of data. Now, the real problem is how to make use of the
huge amount of available data. This diploma introduces a complete integrated framework to guide
business professionals through the quest of solving real business problem by mining the data for the
answers and directions. Plans and initiatives have to be built on solid evidences extracted from the
available data.

This diploma offers the answers to the following questions

1- How to properly organize, clean and store the data so that it will be ready to extract meaningful
information?
2- What are the tools, software, instructions that are needed to work with the data?
3- How to extract brief descriptive information to summarize huge amount of data and use this
information as business metrics or indicators?
4- Can we get more information from the data than what we think about? Is there hidden trends
or indicators within the data? If so, what are they? How to extract them? How to ask about
things that we even don’t know they exist in the data?
5- How to take business decisions that are driven by data evidences? How to test assumptions
about markets? Business performance? Or any other business indicators? What is the
confidence level of the answers we get?
6- Is it possible to perform data driven customer segmentation? Rather than the classic intuition-
based segmentation?
7- How to conduct highly reliable, solid business research (market research, competition research,
new product launching, …etc.)?

Diploma structure

The diploma is composed of three levels based on the business needs of each organization. The first
level is mandatory for all organizations that seek making sensible information. Second and third levels
are optional based on the specific goals that an organization may have in mind.

Level 1

Essential Dialogue with business data

This program is the fundamental milestone to move from accumulating piles of data into meaningful
information. This program introduces the basics of data handling and how to organize, clean, store and
classify data to be able to perform the proper, meaningful and useful data analysis.
Starting by introducing different types of data enables the audience to choose the proper format and data types of each collected business metric or data element. The program then takes guides the audience to what kind of information they can get out of the available data, what are the proper techniques, software, tools and instructions to deal with the data content, or connect to data from your collections.

The program closes by ensuring that participants already have the hands-on capabilities to manage data, formulate the correct questions they need to answer to solve real business problems and how to get the correct answers from the available data.

16 Hours

Level 2

Confidence decision making using data evidence

This program takes the participants through the advanced applications of data management and analysis. Audience will move from data analysis to the level of decision making supported by data evidence.

By attending this program, participants will gain three advanced capabilities to use data for solid decision making:

Unbiased testing the validity of business assumptions, that many times are confused with facts
Ability to identify hidden features, factors or trends that are not clearly visible within huge amount of data.
Perform reliable segmentation and classification based on data.

20 Hours

Level 3

Conducting profound business and market research for error proof planning

This program is dedicated to business professionals who are interested in performing business or market research. Research is an academic activity, however, in a few occasions throughout organization’s business endeavor, a research is required to take a critical decision about future direction or strategy. Business professionals are not well prepared for conducting reliable research, instead they have massive experience in preparation business and action plans. When business professionals use their experience and techniques of business planning to conduct a business research, the result maybe catastrophic, although in rare occasions they get lucky and it ends safely.

This program equips business professionals with the reliable business research methodology to ensure reliable and solid results that can be used to steer the organization strategy or support critical decisions that may affect organization’s future. A perfect tuning of research methodology is made to ensure practicality of the business research approach and avoid “over-academization” of the business research to ensure practicality in time, budget and context.

30 Hours